The Product In Service Marketing Mix

The Product In Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service . The service marketing mix consists of 7 Ps as compared to the 4 Ps of a product marketing mix. Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more Ps which are required for optimum service delivery. servicemarketingmix Service Marketing Mix The product marketing mix consists of the 4 Ps which are Product, Pricing, Promotions and Placement. These are discussed in my article on product marketing mix the 4 Ps. Product The product in service marketing mix is intangible in nature. The product element of the marketing mix includes the tangible good and all of the services that accompany that good to produce the final product. A product is a package, or bundle, of goods and services that comprise the total offering. For example, the purchase of a hotel room includes the guest room, fitness center, pool, restaurants, valet service, concierge, housekeeping service, etc. A restaurant meal consists of the actual food, host/hostess, and waiters, etc. Finally, a travel experience consists of a chain of products and services starting atthe time of purchase and ending upon returning from the trip. Everything in between, such as hotel service, restaurants, and transportation (including taxis and buses), affect the overall experience. Some of the variables that are part of the product decision include variety, quality, design, features/amenities, brand name, packaging, supporting services, and warranties. As stated earlier, the decision regarding the proper mix of goods and services is based on the wants and needs of consumers (the concept of marketing. Place The place element of the marketing mix includes the distribution and logistics of producing a product or service and making it available to the final consumer. The location of a manufacturing or wholesaling facility is determined by considering the costs of resources such as labor, raw materials, and real estate. In addition, it is necessary to have access to the preferred mode(s) of transportation for delivering the products to wholesalers and retailers. The location of a retail establishment is based mainly on accessibility to the final consumers. Services have relatively short channels of distribution and focus most of their efforts on finding retail locations that are convenient for consumers. For example, restaurants tend to choose high traffic areas close to shopping and other attractions. Similarly, hotels locate their facilities in areas such as airports, urban centers, industrial centers, and tourist attractions that are accessible to their respective target markets. Some of the variables that are part of the place decision include the type of channel, location, assortments, coverage area, inventory, and transportation. Many service providers overlook the importance of this variable in the strategic planning process. The channel of distribution tends to be shorter for the marketing of services than that for goods, and most service providers act as manufacturer and retailer. Many managers in service firms assume that once the initial location is determined this variable diminishes in importance. However, hotels and restaurants do switch their operations to a more favorable location on occasion. This is a major decision involving company time and resources, but it can result in long-term growth and increased profit if handled properly. Another good example of a place decision for a hotel is the Harborside Hyatt in Boston, Massachusetts.. Promotion The promotion element of the marketing mix includes all of the communications associated with marketing a product or service. The promotion mix consists of four elements: advertising, personal selling, publicity, and sales promotion. Advertising and publicity are forms of mass communication using a variety of mediums such as television, radio, newspaper, magazines, direct mail, and the Internet. Advertising is a paid form of mass communication with an identified sponsor, while publicity is a non-paid form of mass communication without a sponsor (i.e., it is free and objective). Personal selling is a form of interpersonal communication sponsored by the firm. Sales promotion is a short-term inducement to purchase a product or service. Some examples of sales promotions are contests, sweepstakes, premiums, and product bundles. Pricing Pricing in case of services is rather more difficult than in case of products. Price. Price is the value placed on a product or service. Other terms that can be used to refer to the price component of the marketing mix are: fee, rate, tuition, premium, and toll. There are non-monetary elements to price as well as the more obvious monetary elements. Some examples of non-monetary price are the time it takes to search and evaluate alternative products or services and the convenience of location. If a consumer drives to several locations to shop for a product or service, then there are costs associated with time, gas, and depreciation on the car. Also, there could be tolls for highways, bridges, or subways. In the end, it is the perceived price or the perceived value the consumer associates with a product or service that influences the purchase and the level of customers satisfaction. Value is the trade off between price and quality the benefits the consumer receives for the pr ice paid. Here on we start towards the extended service marketing mix. People : The role of the service employee becomes much more critical since to a very real extent the employee is the service, given the absence of any tangible artifact. They carry the responsibility of projecting the image of the service firm. Because of the inseparability of production and consumption of services, service delivery is characterized by interactions between customers and service employees. Service employees who experience positive human resource practices can devote their energies and resources to effectively serving their customers. The service firms human resource management practices can create an environment that elicit more positive, courteous and helpful behavior from the employees toward customers. In turn, the behavior that employees display will positively impact on service quality. Physical Evidence : Physical evidence of service includes all the tangible representations of service such as clear signage, good ventilation, adequate space, internet presence, equipment and facility. As services are intangible, customers are searching for any tangible cues to help them understand the nature of the service experience. For example, in the hotel industry, the design, furnishing, lighting, layout and decoration of the hotel as well as the appearance of its employees will influence customer perceptions of the service quality and experiences. For theme parks, restaurants, health clubs, hospitals or schools, the physical facility is critical in communicating the service and making the entire customer experience positive. Ambient conditions include background characteristics of the environment such as temperature, air quality, lighting, noise, music, and scent affect the five senses. Spatial layout of the equipment, and furnishings arranged, the size and shape of these items, and the spatial relationships among them are also crucial to influence customers perception. Process : Process is referred to as the procedures, mechanisms and flow of activities by which the service is delivered i.e. the service delivery and operating systems. Delivering customer expectations depends on how well various steps function together. Highly bureaucratized services frequently follow complicated and extensive series of actions, and the logic of the steps involved often confuse the customer. Customers may complain that service firms are slow in response and bureaucratic with the many steps involved. They want easy access to the service process, and they want things to be handled quickly, preferably by the first service employee. Customers describe frustrating experiences when they have to run from pillar to post to complete a simple transaction, experience long waiting time, rules and regulations, and personnel who decline to serve them with the excuse Im not allowed to do this or this is against our policy. Service LIC An Ordinance was issued on 19th January, 1956 nationalizing the Life Insurance sector and Life Insurance Corporation came into existence in the same year. The LIC absorbed 154 Indian, 16 non-Indian insurers as also 75 provident societies-245 Indian and foreign insurers in all. The LIC had monopoly till the late 90s when the Insurance sector was reopened to the private sector. History Life Insurance Corporation of India (LIC) was formed in Sep 1956 after the Parliament of India passed the Life Insurance Corporation Act in Jun 1956. The company was created with the objective of spreading life insurance more widely, especially to reach all the insurable people in the rural areas and provide them with adequate financial cover at a reasonable cost. Apart from its corporate office, LIC had five zonal offices, 33 divisional offices and 212 branch offices in 1956. The nature of life insurance contracts being long-term coupled with the need to provide a variety of services during the term of the policy, LIC re-organised itself by opening a number of new branch offices. After its re-organisation, servicing functions were transferred to branches which were converted to accounting units. Operations As on Mar 2008, LIC had 2,048 fully computerised branch offices, 109 divisional offices, eight zonal offices apart from its corporate office. LICs network connects all the branches through wide area network. The company also has tie-ups with certain banks and service providers to offer on-line premium collection facility in select cities. Besides, ECS and ATM premium payment facility to its customers, the company has also commissioned IVRS and information centres at Mumbai, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, New Delhi, Pune, amongst other cities. LIC has also launched Satellite Sampark offices in order to provide easy access to its policy holders. The company had 340 such offices as on Mar 2008. LIC also provides housing finance through LICHFL. It has also formed an asset management company known as LICMF AMC. The corporation has also extended its operations to the international arena; through various JVs and subsidiaries it operates in as many as nine countries. Products Services LIC offers a wide array of insurance products to its customers such as insurance plans, pension plans, unit-linked plans, special plans and group scheme. During FY08, the company introduced certain new products such as Profit Plus, Fortune Plus, Jeevan Akshay, Jeevan Amrit Amulya Jeevan. As of Mar 2007, total number of agents of the company stood at 1.1 mn while the total number of policies issued was 38.2 mn. The premium earned by the company reported a growth of 41% in FY07 when compared to the previous year. During the year, the company insured 34.28 mn individuals for the first time 7 P`s of Services Marketing in LIC The marketing mix is the combination of marketing activities that an organization engages in so as to best meet the needs of its targeted market. The Insurance business deals in selling services and therefore due weight-age in the formation of marketing mix for the Insurance business is needed. The marketing mix includes sub-mixes of the 7 Ps of marketing i.e. the product, its price, place, promotion, people, process physical attraction. The above mentioned 7 Ps can be used for marketing of Insurance products, in the following manner: PRODUCT: A product means what we produce. If we produce goods, it means tangible product and when we produce or generate services, it means intangible service product. A product is both what a seller has to sell and a buyer has to buy. Thus, an Insurance company sells services and therefore services are their product. In India, the Life Insurance Corporation of India (LIC) is the leading companies offering insurance services to the users. Apart from offering life insurance policies, they also offer underwriting and consulting services. When a person or an organization buys an Insurance policy from the insurance company, he not only buys a policy, but along with it the assistance and advice of the agent, the prestige of the insurance company and the facilities of claims and compensation. . In short, the formulation of product-mix should be in the face of innovative product strategy. While initiating the innovative process it is necessary to take into consideration the strategies adopted by private and foreign insurance companies through various plans like Endowment plan, pension plan, ULIP. PRICING: In the insurance business the pricing decisions are concerned with: i) The premium charged against the policies, ii) Interest charged for defaulting the payment of premium and credit facility, and iii) Commission charged for underwriting and consultancy activities. . The pricing in insurance is in the form of premium rates. The premium rates are revised if there are any significant changes in any of the below factors. a) Mortality b) Expenses c) Interest PLACE: This component of the marketing mix is related to two important facets i) Managing the insurance personnel, and ii) Locating a branch. . While locating branches, the branch manager needs to consider a number of factors, such as smooth accessibility, availability of infrastructural facilities and the management of branch offices and premises. In addition it is also significant to provide safety measures and also factors like office furnishing, civic amenities and facilities, parking facilities and interior office decoration should be given proper attention. Thus the place management of insurance branch offices needs a new vision, distinct approach and an innovative style. This is essential to make the work place conducive, attractive and proactive for the generation of efficiency among employees. The branch managers need professional excellence to make place decisions productive. PROMOTION: Advertising and Publicity, organization of conferences and seminars, incentive to policyholders are impersonal communication. Arranging exhibitions, participation in fairs and festivals, rural wall paintings and publicity drive through the mobile publicity van units would be effective in creating the impulse buying and the rural prospects would be easily transformed into actual policyholders. PEOPLE: Understanding the customer better allows designing appropriate products. Being a service industry which involves a high level of people interaction, it is very important to use this resource efficiently in order to satisfy customers. Training, development and strong relationships with intermediaries are the key areas to be kept under consideration. Training the employees, use of IT for efficiency, both at the staff and agent level, is one of the important areas to look into. PROCESS: The process should be customer friendly in insurance industry. The speed and accuracy of payment is of great importance. IT Data Warehousing will smoothen the process flow. IT will help in servicing large no. of customers efficiently and bring down overheads. Technology can either complement or supplement the channels of distribution cost effectively. It can also help to improve customer service levels. The use of data warehousing management and mining will help to find out the profitability and potential of various customers product segments. PHYSICAL EVIDENCE: The physical evidence are includes such as policy document, statements, intimation letter, uniforms of personnel, vending machine of LIC enquiry option , LIC logo and their awards. AXIS BANK Axis Bank Limited was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The Bank today is capitalized to the extent of Rs. 358.56 crores with the public holding (other than promoters) at 57.60%. The Banks Registered Office is at Ahmedabad and its Central Office is located at Mumbai. Presently, the Bank has a very wide network of more than 701 Branch offices and Extension Counters. The Bank has a network of over 2854 ATMs providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence. Axis Bank Limited has been promoted by the largest and the best Financial Institution of the country, UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each. THE SERVICE MARKETING MIX OF AXIS BANK PRODUCT The main products of AXIS Bank are Saving Account, Current Account and Demat Account. The other products are Home loan, personal loan, Insurance, Credit cards, etc. For better marketing of products, the products are categorized under Axis Bank and Axis Sales. Products under Axis Bank are Saving Account Current Account Forex Department Salary Accounts Products under Axis Sales are Home loan Personal loan, Demat Account PRICE The price of the product depends upon the services provided by the Bank on the respective product to the customers. Detailed pricing changes from time to time and the same can be found on the website of Axis bank. PLACE Place plays an important role in tangibilizing service offerings. Quality of service is perceived by many customers in the form of place of delivery- locational appeal, interiors, ambience, etc. If a bank is located in a crowded market the place or location will be a negative tangibilizes. Providing excellent tangibles in the form of place or location and interiors is particularly important for appealing to the customers segment. More recently, some of the private banks in India like AXIS Bank are providing very attractive tangibles in the form of their locations, exteriors and interiors. PROMOTION Promotion can tangibilize services in different forms: Visualization Association Physical representation Documentation. Visualization tangibilizes services through hoardings, TV and print campaigns or advertisements. Physical representation in services has a good promotional appeal to customers like use of colors to symbolize wealth and status. Service providers use documentation in their promotions in support of their claims for dependability, popularity and responsiveness PEOPLE People are a common factor in every service. And people tangibilize services. Good people (means good performance) make good or successful services. Bad performers deliver bad services. PROCESS Customer defined business process- Process innovations and continuous improve- ment through people involvement. Result oriented approach- Each process has been designed by first planning the desired results. Axis Bank is constantly taking initiatives to offer the best in class service that seek to enhance customer experience. PHYSICAL EVIDENCE Reduce paper usage- Due to technological innovations such as use of Finacle software for core banking solutions. It has positioned it self as a bank which gives higher standard of services through product innovation. Satisfies the diverse need of individual and corporate clients. It is customer centric, and service oriented . Now we will compare the strategies of both axis bank and adlabs, LIC provides life insurance policy, like Endowment plan, pension plan, ULIP. Axis bank also offers variety of products like Saving Account, Current Account and Demat Account. The other products are Home loan, personal loan, Insurance, Credit cards In LIC the pricing decisions are concerned with :i) The premium charged against the policies, ii) Interest charged for defaulting the payment of premium and credit facility, and iii) Commission charged for underwriting and consultancy activities. . The pricing in insurance is in the form of premium rates. The price of the product depends upon the services provided by the Bank on the respective product to the customers. LIC consider a number of factors, such as smooth accessibility, availability of infrastructural facilities and the management of branch offices and premises Quality of service is perceived by many customers in the form of place of delivery- locational appeal, interiors, ambience, etc. If a bank is located in a crowded market the place or location will be a negative tangibilizes. AXIS Bank are providing very attractive tangibles in the form of their locations, exteriors and interiors. Advertising and Publicity, organization of conferences and seminars, incentive to policyholders are impersonal communication. Arranging exhibitions, participation in fairs and festivals, rural wall paintings and publicity drive through the mobile publicity van. Visualization tangibilizes services through hoardings, TV and print campaigns or advertisements. Physical representation in services has a good promotional appeal to customers like use of colors to symbolize wealth and status. Service providers use documentation in their promotions in support of their claims for dependability, popularity and responsiveness .LIC being a service industry which involves a high level of people interaction, it is very important to use this resource efficiently in order to satisfy customers. Training, development and strong relationships with intermediaries are the key areas to be kept under consideration. In axis bank Good people (means good performance) make good or successful services. Bad performers deliver bad services. The process should be customer friendly in insurance industry. The speed and accuracy of payment is of great importance. IT Data Warehousing will smoothen the processflow. IT will help in servicing large no. of customers efficiently and bring down overheads Customer defined business process- Process innovations and continuous improve-ment through people involvement.Result oriented approach- Each process has been designed by first planning the desired results.Axis Bank is constantly taking initiatives to offer the best in class service that seek to enhance customer experienc The physical evidence are includes such as policy document, statements, intimation letter, uniforms of personnel, vending machine of LIC enquiry option , LIC logo and their awards In Axis bank physical evidenceReduce paper usage- Due to technological innovations such as use of Finacle software for core banking solutions.It has positioned it self as a bank which gives higher standard of services through product innovation. CONCLUSION There is littile bit similarity in the service marketing mix of LIC and axis bank but there is difference in the marketing strategy of the both companies

Foreign Tourist Behavior And Perceptions Of Indian Tourism

Foreign Tourist Behavior And Perceptions Of Indian Tourism Tourism industry is one of the major industries of the world. Various sub-sectors of this industry have been developing special relationships among themselves to eliminate competition and cost. Tourism is an important part of economic life and is closely associated with services like travel, food and accommodation. A significant part of human activity is connected with tourism. We can consider the structure of tourism industry in a form in which certain countries offer better destination, quality, and improved programmes with innovations laced with ideas of establishing product differentiation. The aim of this paper is to provide a practical approach towards the satisfaction pattern of foreign tourist behavior towards Indian tourism. This paper also depicts a clear study of behavioral understanding of foreign tourist which is presented through a qualitative research framework. Findings highlight the satisfaction level of foreign tourists with respect to Indian tourism. Gap is evaluated between satisfaction and dissatisfaction, and strategies to enhance Indian tourism are suggested for future to create a differentiation. KEY WORDS: Tourism, customers satisfaction, differentiation. INTRODUCTION: Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry. The tourism industry is now one of the largest sectors earning foreign exchange for the exchequer. In the face of such benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. The Holistic view of Tourism Industry in India: India has been ranked the best country brand for value-for-money in the Country Brand Index (CBI) survey conducted by Future Brand, a leading global brand consultancy. India also claimed the second place in CBIs best country brand for history, as well as appears among the top 5 in the best country brand for authenticity and art culture, and the fourth best new country for business. India made it to the list of rising stars or the countries that are likely to become major tourist destinations in the next five years, led by the United Arab Emirates, China, and Vietnam. India attracted about 4 million foreign tourists in 2006 that spent US$8.9 billion. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is the nodal agency for the development and promotion of Tourism in India. It maintains the Incredible India campaign. However, Indias tourism sector currently lags behind less endowed countries and faces serious challenges including shortage of hotel rooms and security of foreign tourists. In 2007, there were only 25,000 tourist-class hotel rooms in the whole of India. Among other factors hindering the growth of the tourism industry in India are stringent visa requirements and congested airports. Despite short- and medium-term setbacks, tourism revenues are expected to surge by 42% from 2007 to 2017. Despite some upheavals, the upward trend in tourism is noticed almost everywhere. Terrorism, threats of wars and economic problems have not been able to harm the industry except for short periods. The overall global picture of tourism arrivals and revenues has been quite good everywhere. The basic spark for tourism comes from the quest for knowledge of different cultures and some illusive or real charms of distant destinations. Adventurous spirit acts as a magnetic pull for many people. Time and resources permitting, they want to leave their places of residence intermittently. This gene of curiosity and favorable factors like politico-economic developments and technological change leading to increase in speed and comfort of travel has brought about a revolution in the tourist activity. After the stalemate of World War II, many countries worked hard to improve their infrastructure facilities for the tourists. The laissez faire tourism policy of leaving the job to bureaucrats or clerks was given up in favor of scientific management with high productivity and efficiency. In several countries, a proper management of the tourism sector was undertaken and an intensive study of different aspects of innovation tourism was carried out. Some tourism inducing factors like favorable government policies, higher incomes, more holidays and leave opportunities have been conducive to the growth of tourism. People want to move out because of the increasing stress at work and tension and also because of the desire to get away from a polluted atmosphere. Social and seasonal pressures too, generate a short term feeling of the need for abandonment, peaceful relaxation or recuperation. It could be also escapism or an adventurous idea. Each situation gives rise to different types of tourists. Marketing of tourism and tourist / consumer behavior: Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destinations for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success. Being a service product it has to adopt Service marketing principles. This process is explained through the service triangle. (SERVICE MARKET TRIANGLE) a) Company: The company in the Tourism Sector can be the Central Government, the State tourism Corporations, Tour Operators such as SOTC, ITDC, etc. The company carries out External Marketing as well as Internal Marketing External Marketing: It makes promises to the customers, for e.g. the Malaysian governments advertisement Malaysia, Truly Asia that promises a veritable cultural paradise to the customer. Internal Marketing: The Company enables the Providers to fulfill the promises made by it to the customers. For example, the Malaysian Government maintains the local transportation within the country, maintains the tourist spots such as KL Towers, etc. b) Providers: The Providers include all the entities that finally fulfill the Companys promise to the Customers. They undertake Interactive Marketing, because they are in touch with the final customer. Thus in the case of the Malaysian government, this would include the transportation providers (Malaysian Airlines, Air India, local bus transportation, local trains in Kuala Lumpur, car and two-wheeler rentals), the different hotels within Malaysia (Tanjam Putri), souvenir outlets at tourist areas, tourist spots (Genting highland, KL Towers, Twin Towers, etc.), restaurants (KFC Joints, Mary Brown, Pizza Hut), etc. c) Customers: These are the end users of the final service delivered by the providers. The satisfaction and dissatisfaction will depend upon the efficiency of the delivery in the service process as well as the promises kept by the service providers. EX. If jet Airways promises to reach a particular destination on a given time, the satisfaction of travelers will depend upon the timely arrival of that flight. Applications of the Gaps Model: Perceived service quality can be defined as, according to the Gaps model, the difference between consumers expectation and perceptions which eventually depends on the size and the direction of the four gaps concerning the delivery of service quality on the companys side (Parasuraman, Zeithaml, Berry, 1985). Customer Gap = f (Gap 1, Gap 2, Gap 3, Gap 4) The magnitude and the direction of each gap will affect the service quality. For instance, Gap 3 will be favourable if the delivery of a service exceeds the standards of service required by the organization, and it will be unfavourable when the specifications of the service delivered are not met. First of all the model clearly determines the two different types of gaps in service marketing, namely the customer gap and the provider gaps. The latter is considered as internal gaps within a service firm. This model really views the services as a structured, integrated model which connects external customers to internal services between the different functions in a service organization. Important applications of the model are as follows: The 10 determinants of service quality (Parasuraman, Zeithaml, Berry, 1985) 1. The gaps model of service quality gives insights and propositions regarding customers perceptions of service quality. 2. Customers always use 10 dimensions to form the expectation and perceptions of service quality. 3. The model helps predict, generate and identify key factors that cause the gap to be unfavourable to the service firm in meeting customer expectations. Thus, Perception, expectation and delivery are three basic features on which the success of Tourism depends. Knowledge sharing, change and innovation in human societies, as well as economic renaissance have much to do with tourism, which is accompanied by a cross of experiences, social movements, nascent explorations, interaction and coordination of a variety of social system. A tourist is basically interested in a well satisfying experience at a tourist destination. His decision starts with a conglomeration of perception and expectation in the context of the place to be visited. An understanding of a tourist journey can be highly revealing if we can carry out an analysis of three basic factors associated with a tourist. These are his perception, expectation and delivery of the tour. OBJECTIVES OF THE STUDY: The proposed paper has the following intended objectives: To identify how foreign tourists influences the Indian tourism. To envisage the attitude of foreign tourist about Indian tourism. To suggest strategies to bridge the gap between expectation of tourist and delivery process. HYPOTHESIS: Following hypothesis were set for this study: 1. H1: Safety and security is an important factor in foreign tourism 2. H2: Foreign tourists experience overall satisfaction from their visit to India 3. H3: Indias rich diversity in culture plays a major role for attracting foreign tourist RESEARCH DESIGN USED: In this case, a descriptive research and causal research design study is used to study the relationships in question. Descriptive research facilitates the study to obtain accurate and complete information regarding a concept or a situation or a practice. The objective of a descriptive research revolved around who, what, when and how of a topic. Causal research facilitates the study to know whether one variable is having an effect on another variable. DATA COLLECTION: Here, both primary and secondary data is considered. Secondary data is collected from the international and national journals like Journal of Research in tourism, reputed working papers and other reputed journals. Primary data is gathered using Questionnaire as a tool for data collection. Sampling Technique: Stratified Random Sampling is done for selection of respondents. Sampling Population- place selected: The respondents were foreign tourists in Mumbai. Sample Size: Total 100 foreign tourist respondents were surveyed in Mumbai. DATA ANALYSIS: Data collected through Questionnaire was tabulated using Excel Personal Details: 1. Gender: Out of total 100 foreign tourist respondents, 53% respondents were females and 47% were males. 2. Marital Status: Out of total 100 foreign tourist respondents, 57% respondents were married and 43% were single. 3. Country of domicile: Out of total 100 foreign tourist respondents, 46% were American, 27% belong to Europe, 17% were from Asia, and 10% were from other country of origin. 4. Purpose of Visit: Out of total 100 foreign tourist respondents, 50% of respondents visited India for conferences, 37% for holiday/ sight seeing, 7% came to visit friends and relatives, 3% came for studies and 2% came for business purposes. 5. Age: From the above, it is seen that 40% respondents belong to 41-50 years age group, 33% belong to 31- 40 years age group, 27% belong to 20-30 years age group, none of the respondents were under 20 years and above 51 years. DETAILED ANALYSIS: The detailed analysis of the data is given below. 1. Levels of expectation on the following aspects before tour visit to India: 1.1 Information on India as a tourist destination: The data presented reveals that nearly 57% of foreign tourist respondents had High expectation from Indian tourism and 17% of foreign tourist respondents said that they had very low expectation from Indian tourism. 1.2 Accessibility to India from other parts of the globe (ease of getting visa, availability of flights and trains): The data presented reveals that nearly 77% (13% very high and 64% high) of foreign tourist respondents had high expectation with respect to accessibility parameter and 3% of foreign tourist respondents said that they had very low expectation for the same. 1.3 Quality of infrastructure, amenities of hotel/ lodge/ guest house/ hostel available: The data presented reveals that 37% of respondents had very high expectation with respect to Quality of infrastructure, amenities of hotel/lodge/guest house/ hostel facility in India 43% of foreign tourist respondents had high expectation and 3% of foreign tourist respondents said that they had low expectation for the same, 17% of respondents said that they had moderate expectation i.e. neither to high nor to low. 1.4 Quality and variety of food: The data presented reveals that 27% of respondents had very high expectation with respect to Quality and variety of food in India, 46% of foreign tourist respondents had high expectation and 7% of foreign tourist respondents said that they had low expectation for the same, 20% of foreign tourist respondents said that they had moderate expectation i.e. neither to high nor to low. 1.5 Level of hygienic condition: The data presented reveals that 20% of foreign tourist respondents had very high expectation with respect to Level of hygienic condition, 40% of foreign tourist respondents had high expectation and 14% of foreign tourist respondents said that they had low expectation for the same, 3% of foreign tourist respondents said that they had very low expectation and 23% of foreign tourist respondents said that they had moderate expectation i.e. neither to high nor to low. 1.6 Postal and Banking facilities with money changing facilities: The data presented reveals that 30% of respondents had very high expectation with respect to Postal and Banking facilities with money changing facilities available in India, 36% of foreign tourist respondents had high expectation and 7% of respondents said that they had low expectation for the same and 27% of foreign tourist respondents said that they had moderate expectation i.e. neither to high nor to low. 1.7 Travel agents and guide services: The data presented reveals that 30% of respondents had very high expectation with respect to Travel agents and guide services available, 36% of foreign tourist respondents had high expectation and 7% of foreign tourist respondents said that they had low expectation for the same and 27% of foreign tourist respondents said that they had moderate expectation i.e. neither to high nor to low. 1.8 Safety and Security of Tourist: The data presented reveals that 30% of foreign tourist respondents had very high expectation with respect to Safety and Security of Tourist in India, 40% of foreign tourist respondents had high expectation and 3% of foreign tourist respondents said that they had low expectation for the same and 27% of foreign tourist respondents said that they had moderate expectation i.e. neither to high nor to low. 1.9 Attitude of local people towards tourist: The data presented reveals that 27% of respondents had very high expectation with respect to Attitude of local people towards tourist in India, 43% of respondents had high expectation and 10% of respondents said that they had low expectation for the same, 3% of respondents said that they had very low expectation and 17% of respondents said that they had moderate expectation i.e. neither to high nor to low. 1.10 Tourist information centers at prominent locations: The data presented reveals that 23% of respondents had very high expectation with respect to Tourist information centers at prominent locations in India, 35% of respondents had high expectation and 13% of respondents said that they had low expectation for the same and 29% of respondents said that they had moderate expectation i.e. neither to high nor to low. 1.11 Responsiveness to customer complaints: The data presented reveals that 20% of foreign tourist respondents had very high expectation with respect to Responsiveness to customer complaints, 40% of foreign tourist respondents had high expectation, 10% of foreign tourist respondents said that they had low expectation for the same and 23% of foreign tourist respondents said that they had moderate expectation i.e. neither to high nor to low. 2. Levels of satisfaction on the following aspects after tour visit to India: 2.1 Information on India as a tourist destination: The data presented reveals that nearly 43% of respondents were satisfied from Indian tourism after their visit and 13% of respondents said that they were dissatisfied from Indian tourism, 44% of respondents said that they were neither satisfied nor dissatisfied from Indian tourism. None of the respondents were delighted from the same. 2.2 Accessibility to India from other parts of the globe (ease of getting visa, availability of flights and trains): The data presented reveals that 53% of respondents were satisfied with respect to accessibility parameter to India and only 3% of respondents said that they were delighted for the same. 37% respondents said that they were neither satisfied nor dissatisfied with respect to accessibility parameter to India and only 7% said that they were dissatisfied from the same. 2.3 Quality of infrastructure, amenities of hotel/ lodge/ guest house/ hostel available: The data presented reveals that 57% of foreign tourist respondents were satisfied with respect to Quality of infrastructure, amenities of hotel/ lodge/ guest house/ hostel facility in India, 13% of foreign tourist respondents said they were delighted with the above said parameters, 27% of foreign tourist respondents said that they were neither to satisfied nor to dissatisfied. 2.4 Quality and variety of food: The data presented reveals that 67% of respondents were satisfied with respect to Quality and variety of food in India, 23% of respondents said that they were delighted, 3% of respondents said that were dissatisfied for the same, 7% of respondents said that they were neither to satisfied nor to dissatisfied with the quality and variety of food in India. 2.5 Level of Hygienic conditions: The data presented reveals that 47% of respondents were satisfied with respect to level of hygienic conditions in India, 13% of respondents said that they were delighted, 10% of respondents said that were dissatisfied for the same, 30% of respondents said that they were neither to satisfied nor to dissatisfied with the quality and variety of food in India. 2.6 Postal and Banking facilities with money changing facilities: The data presented reveals that 47% of foreign tourist respondents were satisfied with respect to the Postal and Banking facilities with money changing facilities in India, 20% of foreign tourist respondents said that they were delighted, none of foreign tourist respondents said that were dissatisfied or very dissatisfied for the same, 33% of foreign tourist respondents said that they were neither to satisfied nor to dissatisfied with the Postal and Banking facilities with money changing facilities in India. 2.7 Travel arrangements (Travel agents and guide services): The data presented reveals that 43% of foreign tourist respondents were satisfied with respect to Travel arrangements (Travel agents and guide services) in India, 10% of foreign tourist respondents said that they were delighted, 7% of foreign tourist respondents said that were dissatisfied for the same, 40% of foreign tourist respondents said that they were neither to satisfied nor to dissatisfied. 2.8 Safety and Security of tourist: The data presented reveals that 43% of foreign tourist respondents were satisfied with respect to safety and security measures of tourist in India, 7% of foreign tourist respondents said that they were delighted, 7% of foreign tourist respondents said that were dissatisfied for the same, 40% of foreign tourist respondents said that they were neither to satisfied nor to dissatisfied. 2.9 Attitude of local people towards tourist: The data presented reveals that 50% of foreign tourist respondents were satisfied with respect to Attitude of local people towards tourist in India, 10% of foreign tourist respondents said that they were delighted, 17% of foreign tourist respondents said that were dissatisfied for the same, 23% of foreign tourist respondents said that they were neither to satisfied nor to dissatisfied. 2.10 Tourist information centers at prominent locations: The data presented reveals that 37% of respondents were satisfied with respect to Tourist information centers at prominent locations in India, 13% of respondents said that they were delighted, 17% of respondents said that were dissatisfied for the same, 3% said that they were very dissatisfied, 30% of respondents said that they were neither to satisfied nor to dissatisfied. 2.11 Responsiveness to customer complaints: The data presented reveals that 47% of respondents were satisfied with respect to responsiveness to customer complaints in India, only 3% of respondents said that they were delighted, 30% of respondents said that were dissatisfied for the same, 3% said that they were very dissatisfied, 17% of respondents said that they were neither to satisfied nor to dissatisfied. 3. Miscellaneous: 3.1 Respondents visit to India before: Out of total 100 respondents, 63% respondents said that they have visited India before, 37% respondents said that they have not visited India before. 3.2 Rating the overall satisfaction with respect to the respondents experience about touring in India: The data presented reveals that 47% respondents said that they had overall satisfaction with respect to the experience about touring in India, 13% respondents were extremely satisfied, 33% respondents said that they were neither satisfied nor dissatisfied with respect to the experience about touring in India, 7% respondents said that they were dissatisfied for the same. 3.3. Based on the experience, recommendation given to friends, relatives to visit India: The data presented reveals that 13% respondents said that they will always recommend to their friends and relatives to visit India due to their own experience, 53% respondents said that they will almost always refer the same, 20% respondents said that they will sometime refer, 7% respondents said that they were rarely refer and 7% respondents said that they will never refer to their friends and relatives to visit India. 3.4. Rating the extent of importance by the respondents to each of the activities when they are on tour in India: a) Getting away from stress: The data presented reveals that 13% respondents said that getting away from stress is very important factor for them to come on tour in India, 17% respondents said that it is an important factor, 46% respondents said that getting away from stress is not at all an important factor for them to come on tour in India, 17% respondents said that it is not important factor and 7% respondents said that it is not important nor unimportant factor for them. b) Health reasons: The data presented reveals that 13% respondents said that health reason is very important factor for them when they to come on tour in India, 27% respondents said that it is an important factor, 7% respondents said that it is not at all an important factor for them to come on tour in India, 10% respondents said that it is not important factor and 43% respondents said that it is not important nor unimportant factor for them. c) Learning about India and its culture: The data presented reveals that 27% respondents said that learning about India and its culture is very important factor for them when they to come on tour in India, 23% respondents said that it is an important factor, 3% respondents said that it is not at all an important factor for them to come on tour in India, 10% respondents said that it is not important factor and 37% respondents said that it is not important nor unimportant factor for them. Testing of Hypotheses: 1. H1: Safety and Security is an important factor in foreign tourism Rating the expectation level about Safety and Security factor of Tourist: The data presented reveals that 30% of respondents had very high expectation with respect to Safety and Security of Tourist in India, 40% of respondents had high expectation and 3% of respondents said that they had low expectation for the same and 27% of respondents said that they had moderate expectation i.e. neither to high nor to low. Rating the satisfaction level about Safety and Security factor of Tourist: The data presented reveals that 43% of respondents were satisfied with respect to safety and security measures of tourist in India, 7% of respondents said that they were delighted, 7% of respondents said that were dissatisfied for the same, 40% of respondents said that they were neither to satisfied nor to dissatisfied. The above data revels that majority of foreign tourists have high expectations about security and safety parameter and at the same time most of them are satisfied and delighted from the same. This states that foreign tourist care about their security and safety. Thus, H1: safety and security is an important factor in foreign tourism holds true. 2. H2: Foreign tourists experience overall satisfaction from their visit to India Rating the overall satisfaction with respect to the respondents experience about touring in India: The data presented reveals that 47% respondents said that they had overall satisfaction with respect to the experience about touring in India, 13% respondents were extremely satisfied, 33% respondents said that they were neither satisfied nor dissatisfied with respect to the experience about touring in India, 7% respondents said that they were dissatisfied for the same. Thus, from the above it is seen that most of the foreign tourists are satisfied with their overall experience about touring in India. H2: Foreign tourists experience overall satisfaction from their visit to India holds true. 3. H3: Indias rich diversity in culture plays a major role for attracting foreign tourist Rate the extent of importance: Learning about India and its culture The data presented reveals that 27% respondents said that learning about India and its culture is very important factor for them when they to come on tour in India, 23% respondents said that it is an important factor, 3% respondents said that it is not at all an important factor for them to come on tour in India, 10% respondents said that it is not important factor and 37% respondents said that it is not important nor unimportant factor for them. Thus, the above data shows that majority of foreign tourist visit India for its rich diversity in culture and heritage. H3: Indias rich diversity in culture plays a major role for attracting foreign tourist, holds true. CONCLUSION: All types of tourism in India have registered phenomenal growth in the last decade ever since the Indian government decided to boost revenues from the tourism sector by projecting India as the ultimate tourist spot. The reason why India has been doing well in all types of tourism in India is that India has always been known for its hospitality, uniqueness, and charm attributes that have been attracting foreign travelers to India in hordes. From the study it is evident that mostly male foreign tourist visit India mostly for attending conferences. India attracts tourism for its richness in diversity and culture of which Medical tourism is also picking up pace in India, attracting foreigners. Overall foreign tourists are satisfied with the tour in India, some gap exits in expectation and perseverance pattern. This gap is bridged in recommendations. RECOMMENDATION: The study revealed the gap that existed between perception and expectation of foreign tourist. This gap is bridged as follows. a) Perception: Perception is the process by which information from the environment is received and interpreted and used in decision making through the interaction of various senses with known aspects of the tourist activity. The accuracy and nature of a persons perception determines the quality of decision and the subsequent action. Perception requires a stimulus which can be something visual or otherwise. The perception about a tourist spot may depend on the nature of the spot under consideration as well as the nature of the tourist who is bounded by his own ideas, possibly based on his values and current attributes. The nature of the spot would be judged by its location, surroundings and characteristics depending on the taste of the tourist who may or may not be bothered about external appearances. A fun loving tourist will have a very different perception of a spot in comparison with an academic minded tourist. Perception is used to make decisions. The actual experience which depends on the delivery pattern influences future decisions. Different individuals have different perception about the same thing. It may so happed some tourist are interested in some aspect of tourist spot which they consider specific or important. The differences of opinion may be based on their education and background. The int

Essay on the Growth of Nora and Kristina Linde in Ibsens A Dolls Hous

The Growth of Nora and Kristina Linde in A Doll's House      Ã‚  Ã‚   A Doll's House by Henrik Ibsen, is a play that was written ahead of its time. In this play Ibsen tackles prevailing social norms by presenting two strong-willed women. Both Kristina and Nora chose the men they married by an intellectual rather than an emotional process: Kristina gave up the man she loved (Nils Krogstad) to provide economic security for her mother and her two younger brothers; Nora married Torvald Helmer at a time when he could have prosecuted her father for financial activities which were wrong if not simply illegal.1 Whether she married him out of thankfulness or to influence him during the time of decision is not clear, but one doubts that this timing was mere coincidence; if Nora married Torvald Helmer to save her father, we have reason to doubt that she was ever as empty-headed a "doll" as she claimed to be.    Neither woman knew how to convey her thoughts and feelings to the man she loved: When Kristina broke off with Nils Krogstad, she believed she would spare him grief by ending the relationship ruthlessly and, necessarily, crushing the love he bore her. She was badly mistaken. In making him believe that she had thrown him over for a richer man, she drove him into crime. When she comes to visit Nora she has been on her own for three years and learned how to support herself. Moreover, she has become so aware of her own motivations and such an understanding of his that she comes to the town with the deliberate intent of speaking with her now-widowed lover, and she is so beyond society's concept of what a woman should do and say in a courtship that she can begin the discussion of love and marriage with him. The audience can see that ha... ... 2. The best description of this subplot and love story is Davies (1982:33-34).    Works Cited and Consulted: Brandes, Georg. 1964. Henrik Ibsen. A Critical Study. New York: Benjamin Blom. Reprint of 1899 edition. Clurman, Harold. 1977. Ibsen. New York: Macmillan. Davies, H. Neville. 1982. "Not just a bang and a whimper: the inconclusiveness of Ibsen's A Doll's House." Critical Quarterly 24:33-34. Heiberg, Hans. 1967. Ibsen. A Portrait of the Artist. Coral Gables, Florida: University of Miami. Henrik Ibsen, A Doll's House. Dover Thrift Edition, 1992 Koht, Halvdan. 1971. Life of Ibsen. New York: Benjamin Blom. Meyer, Michael. 1971. Ibsen. A Biography. Garden City, N.Y.: Doubleday and Company. Northam, John. 1965. "Ibsen's Search for the Hero." Ibsen. A Collection of Critical Essays. Englewood Cliffs, N.J.: Prentice-Hall.

Structure and Development of The Australian Curriculum Essay -- Educat

The Australian Curriculum has been a 'long time coming', but its great that it is almost here now. The Australian Curriculum has been designed with some relation to Tyler and Skillbeck's models. It is suspected that theorists such as Piaget were also considered during the development. The Australian Curriculum relates to Piaget's stages of progression, with curriculum being designed for specific levels of maturation and development. With students of this generation, it was incredibly important that an updated, curriculum was to be designed so that it could facilitate the needs of the 21st century learners. This new generation of learners seem to be almost born with basic computer skills, so the ICT program has been completely redeveloped. The curriculum has also expanded to make way for Asian studies which will help students as they move into their careers. The Australian Curriculum has been developed to cover a broad range of topics, concerns and values that will be discussed throug hout this paper. The Australian Curriculum is organised in a few different ways. There are two main design elements, Curriculum content (what the teacher is to teach) and Achievement standards (what the student is to learn). There is also Reporting Framework which incorporates elements of both areas. These elements were designed to provide guidelines as to what would be included in the Australian Curriculum. The Curriculum Content is organised into categories (strands), and are presented with descriptions to report and describe what is to be taught at each year level. Together, these descriptions form the scope and sequence across all covered years of schooling (Foundation to Year Ten). The areas of study covered in each year build upon the previou... ...ost-school lives. The Australian Curriculum prepares students for their roles in a family and for a career that will have the use of computers at least in some parts of the business. The Australian Curriculum prepares students for the world that they will have to face confidently, and living with their morals, values and knowledge of who they really are. References: ACARA. (2010). The Shape of the Australian Curriculum Document V2.0. Retrieved from http://www.acara.edu.au/verve/_resources/Shape_of_the_Australian_Curriculum.pdf Marsh, C. (2010). Becoming a teacher: Knowledge, skills and issues. 5th Ed. Frenchs Forest, NSW: Pearson. Brady, L., Kennedy, K. (2010). Curriculum Construction. 4th Ed. Frenchs Forest, NSW: Pearson. Wilson, L. (2005). Leslie Owen Wilson's Curriculum Index. Retrieved from http://www.uwsp.edu/education/lwilson/curric/curtyp.htm

The Truman Show Essay example -- Papers

'The Truman Show' is the story of a baby who is bought by a television company at birth. He becomes the star of the television programme, but he has no idea that his life is being filmed. All the people in his life, such as his wife, best friend, and colleagues are actors. There are no set scripts. There are three different worlds shown in the film: Truman's world, the producer's world, and the real world when we see the viewers watching the programme in the homes. The film starts when Truman is twenty-nine. We see him begin to become suspicious, by odd occurrences, such as a light falling from the sky, the way his friends and family advertise things, and people that accidentally get on the show and tell him things. Truman has always wanted to travel, but obviously he can't because the set of 'The Truman Show' is only one town. He saw his father 'die' whilst they were sailing together, and the fictional director of 'The Truman Show' did this so Truman would be thalassophobic, and wouldn't want to travel that way. Eventually he wants to get out of the town because of all these suspicions, and he gets delayed for ages trying to go by car. He plucks up the courage to go by boat and after sailing for a while he hits a backdrop with clouds painted on it. Christof's voice is heard and he speaks to Truman, though he can't be seen. He tries to persuade Truman to stay in the world he created for him, and tells him that he is the star of a television show. Truman finds a door, and after some conversing with Christof, he leaves. The director's intentions ------------------------- Peter Weir was the director of the film, 'The Tru... ...ch as a busy pub all watching, the two old ladies, the security guards, the man in the bath, and Sylvia. We also see shots from the producers control room, so in this last sequence we see from all of the three worlds that we se at different stages in the film. Up until now, the different worlds are shown, but they're quite spaced out in the film. In this last sequence, we see them a lot more regularly, instead of just Truman's. It almost seems that we see from the audience more to show that Truman is going to be in that world soon. People from the different worlds are coming together, because Truman's left, and the production team will all be out of jobs. This is important because there is a lot in the film saying that the real world is a bad place, but in the end it's where we all come from, and where we all belong.

Children Youth and Environments Journal Essay

The Role of the Youth in Establishing Unity in a Diversified Multicultural Society Years passed, adults have tried to control youth because they represent the future. Young people often fight back, trying to create their own world that is separate from their parents. At the end of World War II they were finally given a name: â€Å"teen-agers,† an ideal of young people as consumers. That model for youth spread around the world, and still exists today. Throughout history, young people have played an active role in shaping major social and political advancements. Today’s growing globalization and cross-border movements create an environment, which is increasingly diverse in terms of culture and religion. Young people’s contribution to understanding the impact of this diversity on everyday life as well as politics is now more crucial than ever. Moreover, as they constitute the largest segment of population in many regions, the role of youth in shaping their country’s response to cultural and religious diversity is vital. We clearly see youth as an essential asset – a crucial pool of talent, ideas and energy – that plays a critical role in addressing the challenges related to global and local instability. We must get control of this. We must motivate our youth. We must teach responsibility and goal setting. I fear if we do not we will soon be supporting an entire generation of homeless and needlessly on welfare families. Things have to change, with our schools, with the older generation being good role models, with the older generation being mentors, and with the youth who are right now doing nothing. We believe that it is important to recognize young people’s own contribution to promoting respect and understanding and fostering dialogue among people of different backgrounds. With teenage unemployment soaring, young people can no longer influence the world with their wallets. As student protests began exploding across the globe this fall, we felt compelled to†¦ [continues]

Napoleon Bonaparte: a True Tyrant Essay

Ideals of the Enlightenment and the French Revolution were both rooted from the desire to abolish absolute authority, ensure the natural rights of men, and develop a stable government. Napoleon Bonaparte, a prominent military general and French Emperor, strived for these political ideologies, but was corrupt in his way of approaching them. He was strictly egotistical and selfish; these characteristics served only as a catalyst to his abolition. Mohandas Gandhi, a pacifistic revolutionary that led India’s emancipation, stated that â€Å"power based on love is a thousand times more effective and permanent then the one derived from fear of punishment†. Napoleon, however, seized control over France by ruling oppressively and ruthlessly; citizens followed him only in fear of his boundless power. Although Napoleon did help establish political and social equality in France, his uncontrollable desire for personal supremacy suppressed the ideals of the revolution and violated th e basic principles of the enlightenment. Napoleon’s personal greed for power drove him to infringe the basic principles of the revolution on the rights to hereditary and absolute rule. Robespierre, an enlightened leader of the Jacobins, stated that the purpose of the French Revolution was to abolish absolute monarchy and institute a â€Å"democratic or republican government† that could help increase political equality within a nation (Robespierre). However, Napoleon rejected any republican form of government; he was solely concerned with maintaining a â€Å"hereditary power, which†¦ may endure for generations, even for centuries† (Selected). Ironically though, in hopes to gain popularity among members of the 3rd estate, he abolished the power of the nobility and appointed governors that were loyal to the central government. Not only did he crown himself emperor of France, but also, â€Å"he established an imperial court and the members of his family were made royalty, while other titles and honors were given to his supporters† (Sarti). He was â€Å"not content merely to create a dynasty for France†, but was constantly looking for ways to improve his family’s reputation (Axelrod). Napoleon’s advice in a letter to his brother, Jà ©rà ´me Napolà ©on, revealed his obsessive concern over his own reputation and greed for the â€Å"strength of [his] monarchy†. This unenlightened behavior reflecting unequal treatment of the people strictly goes against the revolution’s purpose, and thus, proves that Napoleon was an extremely authoritarian and ruthless emperor. Consumed by his insecurity and unbounded ego, Napoleon stripped away the natural rights of his citizens to prevent France from entering utter chaos. In The Second Treatise on Government, John Locke, a prominent Enlightenment philosopher, emphasized on the importance of preserving the â€Å"lives, liberties, and estates of the people† when governing a nation. Napoleon, on the other hand, was a strong anti-advocate of the freedom of speech and press; he believed that in order to maintain power over his people, it was necessary to â€Å"never allow the newspapers to say anything contrary to [his] interests† (Leader). In effort to maintain peace within the nation, he also â€Å"banished discussion and proscribed the freedom of press†, and stole his citizens’ rights to the freedom of expression (Selected). Although this prevention helped preserve serenity within France, it caused them to live in oblivion of the rest of Europe. He most proudly stood against the ideas conveyed in the Declaration of the Rights of Man and of Citizens on the people’s right to â€Å"unrestrained communication of thoughts and opinions†, because he was strictly concerned with his reputation among his citizens. In order to gain the affection of his people, he also constructed the French Civil Code in 1804, which promised â€Å"equality under the law†. However, this project created to promote equality within the nation, developed â€Å"conditions that were very unfavorable to wives†; it clearly was not â€Å"designed for†¦ the good of the people† (French Civil Code) (Locke). By restricting the people’s access to their natural rights of mankind and constructing laws for certain groups, Napoleon hoped he could gain admiration from his followers and earn the recognition of his neighbors. This, however, only proved that he was a dictator who oppressed the most fundamental and enlightened ideals of the revolution. Napoleon was not only egotistical and selfish, but he was also a reckless military dictator who maintained stability using violence and unnecessary invasions. Although he strived for social equality and a utopian society, in reality, very few beneficial changes were made during the time of his rule. In fact, during his invasion of Russia, over 300,000 French soldiers were killed: it weakened the entire French army. A passage summarizing the French-Russian war stated: â€Å"Although [Napoleon] managed to preserve himself and the core of his Grand Army, much of his forces were destroyed or had deserted him †¦ fewer than 10,000 men fit for combat remained in [the] main force† (Phillips). War general, Philippe de Sà ©gur, who accompanied Napoleon on many of his military campaigns, described him as an insensitive, callous dictator who valued his own life far more than of his soldiers: â€Å"He rapidly descended the northern staircase†¦ and gave orders for a guide to conduct him out the city †¦ to the imperial castle of Petrowsky† (Selected). Benjamin Constant, an active participant of French politics, also thought of Napoleon as a barbaric conqueror who robbed â€Å"us of the heritage of all the enlightened generations† and took advantage of the French army for his own benefit (Selected). Napoleon’s foreign policies, such as the Continental System that boycotted all British goods, and his unsophisticated military invasions on Russia further reflected qualities of a self-absorbed dictator; he was selfish, uncaring, and insensitive to the physical well being of his citizens. Although Napoleon helped improve the lives of many, his excessive lust for power and egotistical character deprived him of the admiration from his citizens. By restoring hereditary rule within the nation, he directly violated the main purpose of the revolution; equality was certainly not established. He went against the ideals of the Enlightenment protecting the natural rights of every individual by stripping away his citizens’ right to life and liberty. Napoleon was, in fact, a dictator who ruled unconstitutionally and was constantly preoccupied with the thought of personal success; his selfish personality and overbearing ego served as a strong foundation to his authoritarian rule over France.